Association of British Insurers

The Association of British Insurers is the voice of the UK’s world-leading insurance and long-term savings industry.

Rumsey Films has worked with the ABI to create wide ranging content since 2019. 

Climate Roadmap

ABI Director General Hannah Gurga sets out the climate roadmap for the insurance and long-term savings industry. 


Rumsey Films filmed a simple piece to camera and integrated appropriate stock footage to best deliver the message. 

Covid Support Fund

The industry launched a Covid-19 Support Fund to help support some of the people hardest hit by the Covid-19 crisis. The Fund has raised over £100million, with £84 million being pledged in voluntary contributions from firms across the insurance and long-term savings sector. 


Rumsey Films led the remote filming process and collated content across the clients and charitable organisations to produce this short explainer film.